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The Worst College Admission Mistakes 

Feb 3, 2012

By Lynn O'Shaughnessy

Too many students apply to schools that are way out of their league academically and financially. It's a wasted effort....

Five Tips For Private Scholarships  

Jan 24, 2012

By Lynn O'Shaughnessy

When families start looking to pay for college, some put their hopes in private scholarships – there are an estimated 1.5 million private scholarships out there, though how many are awarded annually is difficult to track. But only in a handful of cases will these make much of a dent in a tuition bill. If your client insists on seeking them out, here are five things they should know:...

8 Facts You Didn't Know About the ACT and SAT  

Dec 19, 2011

By Lynn O’Shaughnessy

Millions of teenagers will be taking the SAT and ACT tests this year, which always generates tons of stress for the test takers and their parents. ...

Colleges Love Rich Students 

Dec 1, 2011

By Lynn O'Shaughnessy

The full tuition paid by less qualified wealthy students allows colleges to admit highly talented low-income students....

Negotiating through the Maze of College Costs  

Nov 21, 2011

By Liz O’Shaughnessy

Roughly two-thirds of college students borrow money for college. The average college graduate leaves school with about $25,000 worth of debt. Is $25,000 a reasonable amount of student loans? It really depends on where students are turning for money. ...

College Planning: Shrinking the Cost of College 

Nov 1, 2011

By Lynn O'Shaughnessy

Here are eight simple strategies for helping your clients get college costs down in a funky economy....

What College Costs  

Oct 3, 2011

By Lynn O’Shaughnessy

How much will college cost us? That's the question all parents want to know, but traditionally they have been left in the dark until each spring when the acceptance letters and aid awards arrive in the mail. When students receive awards that are skimpy—or none at all -- they are in trouble since it is too late to apply elsewhere. ...

Where to Find the Biggest College Scholarships 

Oct 1, 2011

By Lynn O'Shaughnessy

Your clients can strike gold by seeking aid from the country's private colleges directly. Some dole out merit awards worth up to half of tuition....

529s Shouldn't Be Parents' First Financial Step 

Oct 1, 2011

By Kevin McKinley

College savings plans are useful, but other moves might be more important or effective....

Paying The Price 

Sep 1, 2011

By Lynn O'Shaughnessy

Check out the nation's most expensive colleges and universities....

Applying For Financial Aid and Coming Up Empty 

Aug 1, 2011

By Lynn O'Shaughnessy

Colleges reserve financial aid for the neediest and for kids who are well above their student body average in grade point or test scores. Affluent families should research the financial aid histories of the colleges on their kids' lists....

10 Great Websites to Evaluate Colleges 

Jul 1, 2011

By Lynn O'Shaughnessy

Your clients should probably know a lot more about selecting a college for their kids than they currently do. The list below will help...

College Aid Checklist for Grandparents 

May 25, 2011

By Lynn O’Shaughnessy

Seven things grandparents can do to help pay for college without screwing up the financial aid equation...

Online Cost Calculators May Revolutionize the College Application Process 

Apr 22, 2011

By Lynn O'Shaughnessy

Today, it is very difficult for parents to know how much financial aid they might get from any particular college. That will change in October, when colleges will be required by federal law to place cost calculators on their websites...

When Getting Rejected Is Good 

Apr 1, 2011

By Lynn O'Shaughnessy

It's the caliber of the student who gets into an Ivy League college, more than the academics or connections she makes, that is the better indicator of future success....

College Planning Mythbusters 

Mar 1, 2011

By Lynn O'Shaughnessy

Here are a few things your clients should know as they embark on the process of getting their kids into college — without breaking the bank....

14 Financial Aid Tips 

Feb 1, 2011

By Lynn O'Shaughnessy

That could save you thousands of dollars....

Seven Ways to Capture a Sports Scholarship 

Jan 1, 2011

By Lynn O'Shaughnessy

It's a competitive game. But here are some common sense-and counter-intuitive-rules to follow....

Clients Stressed About Kid’s College Major? 

Jan 1, 2011

By Lynn O’Shaughnessy

Here are some strategies for navigating the system. ...

Maximizing Clients' 529 Funds 

Dec 1, 2010

By Kevin McKinley

How to decide when and how money is best withdrawn from college savings plans....

Your Client's Kid Eyeing a Sports Scholarship? 

Dec 1, 2010

By Lynn O'Shaughnessy

He better focus on his homework....

Ways to Maximize Clients’ 529 Funds  

Nov 17, 2010

By Kevin McKinley

When and how should you take 529 money out? It can make a big difference in how much is left over for those students and their families, especially if the funds are used for purposes beyond higher education expenses. ...

College By Numbers 

Nov 1, 2010

By Lynn O'Shaughnessy

Calculating EFC, or expected family contribution, is essential to finding a college that's the best financial fit. You can help your clients....

Better To Borrow for Higher Ed Bills 

Nov 1, 2010

By Kevin McKinley

Keep your cash. Today's federal lending programs offer low rates and flexible repayment plans....

Better To Borrow for Higher Ed Bills 

Oct 11, 2010

By Kevin McKinley

Keep your cash. Today’s federal lending programs offer low rates and flexible repayment plans....

College In Four Years, Not Six 

Oct 1, 2010

By Lynn O'Shaughnessy

Too many colleges have abysmal four-year graduation rates, and this can jack up the cost for parents. Make sure your clients know which ones can get junior across the line in good time....

College In Four Years, Not Six 

Sep 27, 2010

By Lynn O'Shaughnessy

When your clients attempt to pinpoint what their college costs will be they often underestimate the price tag. ...

College On The Cheap 

Sep 1, 2010

By Lynn O'Shaughnessy

A lot of people pay full price. That doesn't mean your clients have to....

A+ Investment 

Sep 1, 2010

By Kristen French

These days, you can quite literally invest in your own future. ...

The True Cost Of College 

Jul 1, 2010

By Lynn O'Shaughnessy

The sticker price can be reduced, if you know how to do it....

The True Cost of College 

Jun 23, 2010

By Lynn O’Shaughnessy

Everyone knows that colleges’ costs are out of control. It used to be that the most expensive colleges in this country cost $30,000 and then $40,000. And now dozens of colleges have blown past the $50,000 mark. None of this is news, but here's what you don't know: It's not true. ...

The Right School At The Right Price  

Jun 1, 2010

By Lynn O'Shaughnessy

Families With Teenagers Need More Than Simple 529 Plan Advice. ...

The 529 Solution 

Mar 1, 2010

By Kevin McKinley

How college savings plans can help your clients cut taxes and rising education costs....

529s Trump Savings Bonds  

Dec 1, 2009

By Kevin McKinley

It's that time of year, and grandma may want some tips on giving wisely. ...

College AidGenerations: College Aid Prep 

Feb 1, 2009

By Kevin McKinley

How to help clients calculate and maximize the amount of money available to pay for higher education expenses by encouraging parents to apply for financial aid....

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In This Issue: February 2012

Cover Story

Got the Social Media Spins? Help Is On The Way

A bunch of social media services have emerged to help financial services firms comply with regulations and make the most of social networks to build business. They've got big plans for 2012.


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