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Getting Good Giving Advice

Dec 1, 2010 12:00 PM, Jerry Gleeson


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When entrepreneurs look for someone to turn to for advice on philanthropy, financial advisors are low on the list, according to a recent survey by the Fidelity Charitable Gift Fund. The largest share — 53 percent — said they rely on themselves, friends and family for such advice; investment advisors, financial advisors and wealth managers were mentioned by just 12 percent of those polled (when asked for the source they rely on the most, financial advisors dropped down still further to an ungainly 2 percent.) Gift Fund President Sarah Libbey says it may be a matter of interpretation; some business-people may distinguish between talking with advisors about philanthropy as part of their financial strategy, and seeking suggestions from advisors about potential recipients for their largesse. More than half of the entrepreneurs surveyed consider philanthropic planning integral to their financial plans, Libbey said.


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