PRIMEDIA
BUSINESS TAPS INDUSTRY VETERAN ADRIENNE H. BILLS TO NEW SALES MANAGEMENT
POSITION FOR
National Real Estate Investor and
Shopping Center World
Strategically
Realigned Team Will Focus on Integrated Sales and Marketing Efforts Across
Primedia’s Real Estate Publications
New York
– April 11, 2002 – PRIMEDIA’s Financial Services Group announced
today the appointment of Adrienne H. Bills, formerly Associate Publisher of Commercial
Property News, to the position of Northeast sales manager and director of
brand extensions for both National Real Estate Investor and Shopping
Center World. Ms. Bills, who
brings over seven years of experience in the real estate publishing industry to
her new position, will be responsible for implementing integrated sales and
marketing efforts in the Northeast that will further solidify the magazines’
leadership in the real estate category and extend the brands to seminars, custom
publishing and awards programs.
In
addition to the hiring of Ms. Bills, PRIMEDIA Business’ Real Estate Group also
announced the following executive changes:
- Kris Hoefer, who has been
associate publisher of National Real Estate Investor, is now
Southeast sales manager and director of industry associations for both National
Real Estate Investor and Shopping Center World
- Amie Leibovitz, national sales
manager for Shopping Center World, will retain her title and add the
Western territory for the magazine
- Marianne Rivera, Midwest sales
manager for National Real Estate Investor, will retain her Midwest
territory and will also add the Southwest and Western territories for the
magazine
- Keri Stahl, formerly of Commercial Property News, joins as Northeast display representative for both National Real Estate Investor and Shopping Center World
“As the
leader in the marketplace, we recognize the importance of continuing to build
our business, strengthen our franchises and effectively broaden our client
base,” said Warren Bimblick, senior vice president and general manager of
PRIMEDIA’s Financial Services Group. “The
addition of Adrienne to our team allows us to achieve this goal as we integrate
our sales and marketing efforts across National Real Estate Investor and Shopping
Center World. We are confident that Adrienne will have an immediate impact
on the strength and ongoing success of our overall sales and marketing
outreach.”
“It is
evident that the commercial and retail real estate markets are demanding
integrated marketing solutions, and that the strategic alliance between these
two leading brands enables us to offer marketers opportunities no other
publishing company can. This is particularly important as the marketplace
evolves to more mixed use projects,” said Jackie Kandell, group publisher of
PRIMEDIA’ Real Estate Group. “We
can leverage the fact that we are emphasizing the financing, investment and
business aspects of the markets editorially in both National Real Estate Investor
and Shopping Center World.”
Ms. Bills
joins PRIMEDIA’ Real Estate Group after most recently serving as the associate
publisher of Commercial Property News where she was responsible for
overseeing all sales operations, the hiring of the sales staff, the setting of
the yearly budgets and day-to-day operations of the magazine.
Prior to
that, Ms. Bills held the positions of regional and national sales manager with Commercial
Property News after serving as a regional sales manager with Multi-Housing
News magazine. She began her
career with Sterling/MacFadden Publishing and holds a Bachelor of Arts degree
from the University of Massachusetts at Amherst, MA.
About
PRIMEDIA’s National Real Estate Investor
National
Real Estate Investor is the leading authority on commercial real estate trends.
The magazine’s readers represent a cross-section of disciplines — brokerage,
construction, development, finance/investment, property management, corporate
real estate, and real estate services. No other publication provides as much
independent research on a variety of topics that pertain to the office,
industrial, retail, hotel and multifamily markets as NREI.
About
PRIMEDIA’s Shopping Center World
Shopping
Center World is a business publication written for retail real estate
executives. Readers include shopping center developers, owners and managers,
retail chain store executives, finance and investment professionals,
construction personnel, marketing professionals, leasing agents, brokers,
architects and designers. Shopping
Center World is the authoritative link to the people, companies, products and
news that drive the industry. Daily web news and monthly features, profiles,
columns and trends, as well as original research, are designed to make Shopping
Center World informative, timely and a must for dedicated retail real estate
professionals.
About
PRIMEDIA
PRIMEDIA is the new tradition in media.
With 2001 sales of $1.7 billion from a unique combination of traditional
and new media properties, it is the leading targeted content and integrated
marketing solutions company in both the consumer and business-to-business
sectors. The Company is the #1 special interest magazine publisher in the U.S.,
with more than 290 titles such as Seventeen,
Automobile, Motor Trend, New York, Fly Fisherman, American Baby, Telephony and American Demographics; the #1 producer and distributor of specialty
video with 18 satellite and digital video product lines, including Channel One
Network; and the #1 news and information group on the Internet, led by About.com.
PRIMEDIA's stock symbol is: NYSE: PRM.
More information about the Company can be found at www.primedia.com
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Media Contacts: Hawley Strait, 212-446-1877, hstrait@sloanepr.com
Noelle Wojciehowski, 212-462-3658, nwojciehowski@primediabusiness.com
