Where the (Big) Money Is
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What is the typical affluent investor doing with his money in this down market? A recent study from Chicago-based Spectrem Group attempted to answer that question with a survey targeting investors with more than $500,000 in investable assets. The results? Alternative investments are out of favor while more tangible assets, such as real estate and cash equivalents, are “in.”
| 25% | Stocks |
| 18% | Real Estate |
| 18% | Cash equivalents (MMDAs, CDs) |
| 15% | Bonds |
| 11% | Stock or balanced mutual funds |
| 8% | Other |
| 4% | Bond mutual funds |
| 1% | Alternative investments |





