Benefiting from Diversity
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If you haven't already, you might want to consider expanding your client base — demographically speaking, that is. According to a study from Celent Communications, the purchasing power of minorities, along with their disposition towards investment, will increase dramatically in the next four years, to $1.3 trillion. Here's a look at which groups are rising the fastest (numbers are in billions).
| Race | 2000 | 2002 | 2007* |
|---|---|---|---|
| African-American | $589 | $ 646 | $ 853 U.S. |
| Asians | $255 | $ 296 | $455 U.S. |
| Hispanics | $ 491 | $ 581 | $ 926 |
| American Indian | $ 36 | $ 41 | $ 57 |
| *estimated | |||
