The Baby Boomer's Inner 800-Pound Gorilla

Mar 1, 2008 12:00 PM, Christina Mucciolo


         Subscribe in NewsGator Online   Subscribe in Bloglines

The 97.5 million viewers who tuned into this year's Super Bowl got a little dose of retirement reality from AXA Equitable Life Insurance Company, which spent its entire broadcast advertising budget for 2007 and 2008 on the sports event. In the commercials, which advertise AXA variable annuities, a huge, black, talking gorilla, AXA's “spokes-primate,” warns baby boomers to stop ignoring the 800-pound Gorilla in the room when it comes to retirement planning. Go Giants!


Current Issue

Registered Rep Cover

Humbled But (Somehow) Triumphant

By Kristen French With reporting from John Churchill and Halah Touryalai
October 1, 2008

Rescued by Bank of America from its near-death experience, Merrill Lynch is still managing to set the industry standard.



browse back issues


Featured Book

Cannon’s Concepts For Professionals: A Complete Library of Essential Financial Concepts 

This reference book was updated for 2008 and now contains over 900 pages of information on essential financial concepts and wealth management strategies for your work with wealthy clients. The book not only contains brief summaries of each topic, but it also contains many useful diagrams and charts that can be used with clients when explaining difficult financial concepts. The information in this book meets current FINRA/NASD guidelines....

Bookstore

Rainmaker
Mastering High Net Worth Mastering High Net Worth
Back to Top