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No Love for Ameriprise

Mar 1, 2007 12:00 PM, Kevin Burke


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A disgruntled YouTube subscriber, who goes by the screen name “amexsux,” has posted a video that parodies Ameriprise's baby boomer retirement campaign. The mock ad shows a montage of 20- and 30-year olds surfing, rocking out and having fun, with a series of statements describing regulatory actions taken against the firm overlaid in red. Alas, the video — played to the sounds of The Spencer Davis Group's hit “Gimme Some Lovin'” — doesn't get very high marks itself: It received a one-star rating out of a possible five stars from its 2,087 viewers.


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