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Writer's bio: Lynn O'Shaughnessy is a college consultant, author and speaker. She writes three college blogs for CBSMoneyWatch, U.S. News & World Report and TheCollegeSolutionBlog.com

The Worst College Admission Mistakes 

Feb 3, 2012

By Lynn O'Shaughnessy

Too many students apply to schools that are way out of their league academically and financially. It's a wasted effort....

Colleges Love Rich Students 

Dec 1, 2011

By Lynn O'Shaughnessy

The full tuition paid by less qualified wealthy students allows colleges to admit highly talented low-income students....

Applying For Financial Aid and Coming Up Empty 

Aug 1, 2011

By Lynn O'Shaughnessy

Colleges reserve financial aid for the neediest and for kids who are well above their student body average in grade point or test scores. Affluent families should research the financial aid histories of the colleges on their kids' lists....

10 Great Websites to Evaluate Colleges 

Jul 1, 2011

By Lynn O'Shaughnessy

Your clients should probably know a lot more about selecting a college for their kids than they currently do. The list below will help...

College Aid Checklist for Grandparents 

May 25, 2011

By Lynn O’Shaughnessy

Seven things grandparents can do to help pay for college without screwing up the financial aid equation...

Online Cost Calculators May Revolutionize the College Application Process 

Apr 22, 2011

By Lynn O'Shaughnessy

Today, it is very difficult for parents to know how much financial aid they might get from any particular college. That will change in October, when colleges will be required by federal law to place cost calculators on their websites...

When Getting Rejected Is Good 

Apr 1, 2011

By Lynn O'Shaughnessy

It's the caliber of the student who gets into an Ivy League college, more than the academics or connections she makes, that is the better indicator of future success....

14 Financial Aid Tips 

Feb 1, 2011

By Lynn O'Shaughnessy

That could save you thousands of dollars....

Seven Ways to Capture a Sports Scholarship 

Jan 1, 2011

By Lynn O'Shaughnessy

It's a competitive game. But here are some common sense-and counter-intuitive-rules to follow....

Your Client's Kid Eyeing a Sports Scholarship? 

Dec 1, 2010

By Lynn O'Shaughnessy

He better focus on his homework....

College By Numbers 

Nov 1, 2010

By Lynn O'Shaughnessy

Calculating EFC, or expected family contribution, is essential to finding a college that's the best financial fit. You can help your clients....

College In Four Years, Not Six 

Oct 1, 2010

By Lynn O'Shaughnessy

Too many colleges have abysmal four-year graduation rates, and this can jack up the cost for parents. Make sure your clients know which ones can get junior across the line in good time....

College On The Cheap 

Sep 1, 2010

By Lynn O'Shaughnessy

A lot of people pay full price. That doesn't mean your clients have to....

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In This Issue: February 2012

Cover Story

Got the Social Media Spins? Help Is On The Way

A bunch of social media services have emerged to help financial services firms comply with regulations and make the most of social networks to build business. They've got big plans for 2012.


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