Here's To Hoping Markets Drop
Puma's new index tracks the market in an unusual way.
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The athletic brand Puma is sweetening up dour markets with a new ad campaign featuring “The Puma Index”, a tracker of the American Dow, Germany's Dax, and Australia's S&P/ASX 200. The application for Mac iPhones features female and male models who strip down to Puma's new body wear when the market drops and put their clothes back on when it rises.
